Influence: The Psychology of Persuasion

"The best persuaders become the best through deep understanding—not manipulation."

In Influence: The Psychology of Persuasion, Dr. Robert B. Cialdini uncovers the six universal principles of influence that drive human behavior: reciprocity, commitment, social proof, authority, liking, and scarcity. Backed by decades of scientific research, this classic guide reveals how these principles are used in everyday situations—often without our awareness—and how to ethically apply them to become more persuasive in business, marketing, and life.

📝 Product Details:

Author: PhD Cialdini Robert B.

Format: Paperback

Language: English

Genre: Action & Adventure

Sub-Genre: Communication & Social Skills Books

Pages: 301–400 Pages

ISBN: 9264153023378

Published: 2019

Publisher: HOPES

Country of Origin: India